You don’t care about our name,
but its meaning perhaps yes.
Are scientists and artists the same?
… simple, we have a wrong idea of the meaning of ‘creativity’, there is a lot of creativity when it comes to researching a disease, evolving a surgical technique, innovating a device that improves health, a drug that inhibits a problem, shall we continue?
Eva comes from design, but her entire family from science. She knows what her relatives have suffered when it comes to making their business cards, their congresses presentations, looking for images to publish in scientific journals…
But she has also seen them doing a lot of the first things mentioned. She has seen them being creative in their specialty. There is homo.
– Latin: image, representation.
Any image works?
Giselle has always be a colors and painting person. A dyslexic understands it better with little drawings and there she discovered that she had a strange ability to translate the complex into images
— but no, not just any image works.
Medical imaging has no creative replacement. An electrocardiogram, an RX plate or an angiogram, etc. has to be information extracted by own means, for everything else there is illustration, — scientific illustration.
For everything, there is the design and the rules of graphic communication. There is grama.
Shall we get on with what’s important?
the 4 bases that make us different from every neighbor.
1
Sabemos de lo que sabemos…
2
No inventamos sobre aquello que es tuyo…
3
La tecnología no sirve para nada…
4
En este trabajo si no usas la sensibilidad…
01
We know what we know. We can do it for a hardware store or a bakery, but understanding the pains, attributes, needs and ways of this sector, takes our time, objective and desire. It serves as a filter for us and, perhaps, for you, peace of mind.
02
We do not invent about what is yours: the rigor of the content, the attributes of your brand or your target audience. The rest yes, applying effective creativity. Neither a lot of creativity without effectiveness nor vice versa. It does not matter if it is an illustration, a brand design or a web page.
03
Technology is useless if it is not applied to improve something for the benefit of people. That is why we first listen, we understand you, then we investigate, we raise ideas for you… yes, we also ask you questions, many? those necessary to avoid leaving loose ends, while technology awaits its moment.
04
In this work, if we don’t use sensitivity as another design tool, we become ‘Copy+Pasters’. The fundamentals are the same, knowing them is an important thing. How it is applied according to your purpose and target audiences, is another thing. Both our things.
01
We know what we know. We can do it for a hardware store or a bakery, but understanding the pains, attributes, needs and ways of this sector, takes our time, objective and desire. It serves as a filter for us and, perhaps, for you, peace of mind.
02
We do not invent about what is yours: the rigor of the content, the attributes of your brand or your target audience. The rest yes, applying effective creativity. Neither a lot of creativity without effectiveness nor vice versa. It does not matter if it is an illustration, a brand design or a web page.
03
Technology is useless if it is not applied to improve something for the benefit of people. That is why we first listen, we understand you, then we investigate, we raise ideas for you… yes, we also ask you questions, many? those necessary to avoid leaving loose ends, while technology awaits its moment.
04
In this work, if we don’t use sensitivity as another design tool, we become ‘Copy+Pasters’. The fundamentals are the same, knowing them is an important thing. How it is applied according to your purpose and target audiences, is another thing. Both our things.
What is not understood is not valued and what is not divulged is not understood.
_ Giselle Vitali. Homograma’s CEO
Seems like a tongue twister but it’s not. Read it again.
It was around there, around the year 2019 when we read an interview to Dr. Exuperio Díez Tejedor and we became a fan of his perspective.
Critical and evolved from how he understood the duty of professionals like him, beyond the walls of the laboratory, office or conference room.
Fascinating.
That, that everything enters us through the eyes is a well-known popular saying, applicable to innumerable situations.
Well, here’s one more.
Your scientific medical work may be important, but if you don’t catch society’s attention, they…
_ will not stop to look
_ much less will understand
_ and with complete certainty, will not appreciate.
It will be things about doctors, things about scientists, things… about those people who study hard (and work hard, with a tireless vocation). And nothing more.
That is why Homograma exists, to put the benefits of scientific illustration, design and graphic communication at the service of your scientific medical work.
Giselle Vitali
_Exploration, failures and successes. And so, +10 years of experience in illustration for other brands, agencies and people.
_Research, learning and teaching. And so, +200 students and some cases of significant success, talks and conferences at Design Universities and Congresses specialized in scientific illustration.
_Method, know, apply, pivot. I don’t mind being copied, as long as I continue to get to know my clients and students, their needs, their purpose, and how to help them get from one point to another. Applied from my exploration and research, the method evolves with me. Thanks to the clients I choose and the students who choose me. Like any fingerprint, it is your own.
_Art, not for sensitivity or creativity. So as not to confuse my artistic desires with the solutions that I offer to my client. A necessary escape route with more than 15 exhibitions in more than 9 countries around the world.
What else am I interested in knowing about Giselle?
